Websites and Digital Communications

Oversaw content strategy and production for indianmountain.org and social media for more than 10 years. Led three redesign projects.  

Helped launch the first SesameStreet.org website. Oversaw editorial programming, marketing partner relationships, and email marketing. Wrote and edited the first Sesame Street Parents e-newsletter, growing subscriber base from 0 to 200,000.

Wrote website copy to improve user experience. Sample: Dual Degree Columbia Engineering Program

Oversaw all website content for nshss.org and nshssfoundation.org, including updates in Umbraco and managing site enhancements with external developers. Oversaw SEO blog and social media (Facebook, Instagram, Twitter, TikTok, Pinterest, and LinkedIn) to drive organic traffic and audience engagement.

Conceived, built, and produced a weekly email newsletter distributed to parents, faculty, and staff at Indian Mountain School to keep them informed of upcoming events and highlights from past news. 

Launched, wrote, and edited three e-newsletters that defined the voice and curriculum of sesamestreet.org. Grew subscriber base from 0 to 200,000 members.

Wrote and edited email marketing copy to improve click rates, inquiries, and applications.

Wrote, edited, and produced  marketing and member engagement emails to improve click rates, membership inquiries, and scholarship applications.