Websites and Digital Communications
High Meadows School
Directed website redesign project for High Meadows School from kickoff with stakeholders to launch. Primary point person managing work of developer, designer, subject matter experts, and leadership team. Responsible for final content and page build process.
Worked with head of school to launch a new thought leadership blog, called the Bird's Eye View.
Relaunched The Tire Swing e-newsletter distributed to all constituencies.
Fairfield University
Copywriting, editing, layout decisions, and quality control/proofreading for 50+ webpages for fairfield.edu redesign, including admission, student life, and academic pages optimized for SEO.
Community College of Baltimore County
Responsible for copywriting 150+ webpages for ccbcmd.edu redesign, including homepage and L1 navigation landing pages optimized for SEO.
Indian Mountain School
Oversaw content strategy and production for indianmountain.org and social media for more than 10 years. Led three redesign projects.
Sesame Street
Helped launch the first SesameStreet.org website. Oversaw editorial programming, marketing partner relationships, and email marketing. Wrote and edited the first Sesame Street Parents e-newsletter, growing subscriber base from 0 to 200,000.
Bard Academy | Bard College at Simon's Rock
Wrote website copy to improve user experience. Sample: Dual Degree Columbia Engineering Program
National Society of High School Scholars | NSHSS Foundation
Oversaw all website content for nshss.org and nshssfoundation.org, including updates in Umbraco and managing site enhancements with external developers. Oversaw SEO blog and social media (Facebook, Instagram, Twitter, TikTok, Pinterest, and LinkedIn) to drive organic traffic and audience engagement.
e-Communications
High Meadows School Weekly Emails
Conceived, built, and produced email newsletter templates for school principals to use for their weekly internal and external communications to parents, faculty, and staff.
IMS Weekly
Conceived, built, and produced a weekly email newsletter distributed to parents, faculty, and staff at Indian Mountain School to keep them informed of upcoming events and highlights from past news.
Sesame Street Newsletters
Launched, wrote, and edited three e-newsletters that defined the voice and curriculum of sesamestreet.org. Grew subscriber base from 0 to 200,000 members.
Bard College | Bard Academy at Simon's Rock
Wrote and edited email marketing copy to improve click rates, inquiries, and applications.
National Society of High School Scholars
Wrote, edited, and produced marketing and member engagement emails to improve click rates, membership inquiries, and scholarship applications.