Websites and Digital Communications
Indian Mountain School
Oversaw content strategy and production for indianmountain.org for more than 10 years. Led three redesign projects.
Sesame Street
Helped launch the first SesameStreet.org website. Oversaw editorial programming, marketing partner relationships, and email marketing.
Bard Academy | Bard College at Simon's Rock
Wrote website copy to improve user experience. Sample: Dual Degree Columbia Engineering Program
e-Communications
IMS Weekly
Conceived, built, and produced a weekly email newsletter distributed to parents, faculty, and staff at Indian Mountain School to keep them informed of upcoming events and highlights from past news.
Sesame Street Newsletters
Launched, wrote, and edited three e-newsletters that defined the voice and curriculum of sesamestreet.org. Grew subscriber base from 0 to 200,000 members.
Bard College | Bard Academy at Simon's Rock
Wrote and edited email marketing copy to improve click rates, inquiries, and applications.