I am a senior-level editorial, marketing, and communications professional skilled at creating memorable print and digital brand experiences. An early adopter and promoter of new technology, I built my career developing award-winning media for children, parents, and educators. My ability to understand my audiences and clearly communicate with them translates into compelling print, video, and online content that informs, teaches, entertains, and sells product.
I began my career as a fact checker at Scholastic’s Family Computing magazine ascending the editorial ranks to senior editor. I then joined the Prodigy Service where I helped pioneer the new online medium by producing groundbreaking educational content for children. My success bringing the Sesame Street brand online segued into production, marketing, programming, and editorial director roles at Sesame Workshop. I supervised the production of a line of Sesame Street CD-ROMs, launched Sesame Street on the Internet, and oversaw the ongoing editorial programming of sesamestreet.com and stickerworld.com. As partner liaison, I managed content and marketing partnerships with America Online, K-Mart’s Bluelight.com, Excite, Intel, Netscape, PBS, and WebTV, among others.
While serving as the director of communications for Indian Mountain School, an independent boarding and day school for grades pre-kindergarten through nine, I was responsible for the content strategy, design, production, and distribution of all school publications and digital media. In that role, I led cross-departmental teams through website redesigns, marketing and communications audits, logo redesigns, and social media initiatives.
As the director of scholarships and communications at National Society of High School Scholars (NSHSS), as well as the executive director of the NSHSS Foundation, I routinely wrote thought leadership for both entities, including the board of directors, co-founders, and president.
For much of my career, I have maintained a freelance consulting business servicing a variety of educational, nonprofit, and consumer media outlets. Editorial and integrated marketing projects include mobile apps, blog articles, social media, email, video scripts, non-fiction ghostwriting, thought leadership, rhyming storybooks, newsletters, and interactive content for clients, such as Bard College at Simon’s Rock, Brandless, BrainPOP, Diversity Marketing, Fairfield University, Hooked on Phonics, Scholastic, Sesame Workshop, Sesame Place, Maryland Public Television/PBS, WeAreTeachers (MDR), and Meredith Integrated Marketing. My work features popular brands, including Arthur, Winnie the Pooh, Dragon Tales, Happy Feet, Huggies Cleanteam, Nick Jr. WonderPets, and Sesame Street.